This Branch management Certificate program teaches awareness of business essential and best practices competencies through delivering customer-focused service that creates customer value, drives revenue, improves process efficiencies, and serves customer needs through the branch network.
Have clarity about the business of banking, what drives and erodes value. . Effectively communicate the key features of bank products and services. . Apply a data mindset, create processes and systems. . Guide employees to develop customer-focus behaviours to improve the branch productivity and customer outcomes. . Appraise the effectiveness of branch sales workforce. . Apply the five key dimensions of customer service quality. . Undertake long-term relationship management underlined by CRM. . Develop specific sales and marketing strategies for the branch and in particular digital services. . Use the CAMELS model and associated ratios to bank financial statements to identify and interpret key information content.
Retail Banking overview . Business ethics and compliance . People Management . Performance management . Products . Operations . Micro Credit Analysis . Customer service quality . Marketing . Effective sales management . Relationship management . Financial management and interpretation of financial statements . Tools for Managing and Hedging against Risk . Managing the Future in a Global Marketplace . Role of data in bank branch management.
Duration: 3 Months Start dates: April/August Delivery channel e-learning Assessment . Progressive assessment at end of every topic. . Written examination.
COST: Investment: UGX 900,000